With the constant evolution of marketing, professionals need to learn and adapt continually. Marketing is no longer just about creating ads and creating print ads. In the modern digital age, marketing strategies get implemented online and use evolving technologies.
As a result, many marketers obtain their online masters in marketing to help them advance their careers. An online master’s in marketing can give you the skills and knowledge to succeed as a marketer in today’s world. With so many different schools and programs, it can be challenging to narrow down your options. This article discusses what you should look for when choosing an online master’s program in marketing. Read on to learn more!
What to look for in an online Master’s in Marketing program
The first step to finding the best online marketing program is to know what to look for in a study course. When researching online marketing programs, there are a few important things to remember. For instance, you want to know program length, faculty, curriculum, and types of degrees offered. Although there’s no standard length for an online marketing degree, most programs are around two years in length.
Choosing a flexible program, such as an online master’s, is best if you work full-time. In short, you want to ensure you can fit the program into your schedule without sacrificing work or family time. When researching online marketing programs, pay close attention to the curriculum. You want to be sure the program teaches you the skills you need to succeed in the field. Look for a curriculum that goes beyond theory and focuses on practical applications.
Curriculum can vary from program to program, so it’s essential to find one that matches your interests and goals. As for the types of degrees offered, you can earn three main types with an online marketing degree. You could achieve a Master of Science or a Master of Arts in Marketing. Or you could get a Master of Business Administration in Marketing. All three are popular degrees among marketers but vary in length and focus. So, again, the curriculum is vital for prospective students.
Marketers career path
Marketers are at the forefront of modern business, especially when it comes to digital marketing. With continued growth in e-commerce and the rise of social media, there’s an increased demand for marketing professionals. Many job opportunities exist in the marketing field, and the potential for employment is excellent.
If you love marketing and want to make a career out of it, then an online master’s in marketing is the right program for you. The need for marketing professionals continues to grow as digital marketing becomes more critical to businesses. According to the Bureau of Labor Statistics, it’s expected marketing jobs to grow by 10% by 2030. With an online master’s in marketing, you can position yourself as an asset to companies and improve your earning potential.
The best online marketing Master’s programs
There are many master’s in marketing programs to choose from, but these are some of the best. We’ve selected a variety of programs that focus on digital marketing, taught by experienced faculty.
- Emerson College is a top choice for online marketing programs. They offer a fully online Master of Arts Degree in Marketing in 15 months. Students learn marketing analytics, forecasting, strategy, and advanced social media and digital PR. Program themes include brand storytelling, digital campaigns, analytics, and customer behaviors.
- The USC Online Master of Science in Marketing program provides aspiring or established marketing professionals with the knowledge and tools required for marketing. It provides an in-depth understanding of contemporary and innovative marketing skills and techniques to those seeking to build or further their marketing career.
- Columbia University offers a Master of Science in Marketing. The program is in-person but at an Ivy-League University. Further, it provides tools, concepts, frameworks, critical thinking, and hands-on practical projects. The curriculum is STEM-eligible, with a heavy focus on marketing analytics. Before acceptance, students must successfully complete coursework in probability and statistics.
Syllabus content: digital marketing & content strategy
As mentioned earlier, over time, the profession of marketing has evolved. As a result, today’s professionals require specialized skills and expertise. Today’s marketing pros need a well-rounded skill set to succeed in the industry. Two essential cores to a well-rounded marketing syllabus are digital marketing and content strategy.
Therefore, if you’re getting a master’s in marketing, you’ll want to ensure the program includes these core classes. These two foundational marketing areas are vital for every marketer to know. Due to the complexity of digital marketing, you need to learn how to use technology to reach your customers. Moreover, as a student, you also need to know how to create engaging content your audience will want to consume.
Syllabus content: Marketing analytics, social media & digital PR
As mentioned, the marketing field is constantly evolving. Because of its nature, there are other vital curriculum areas for a robust marketing syllabus. For example, marketing analytics, social media management, and digital public relations are all critical. As a student, you’ll want to ensure your curriculum encompasses these fundamentals.
With an online marketing program, you can expect to take courses focusing on marketing analytics and social media. These courses teach you how to collect, analyze, and interpret data about customers. Further, as we know, social media must go beyond engagement to include metrics and data. In short, it’s vital to understand how to use the data to drive content. And with digital public relations, you’ll learn how to use data to make more informed business decisions that help you get your company promoted.
Is an online master’s worth it?
As you’ve read, online marketing programs are an excellent option for marketers who want to advance their careers. They allow you to study from home and are a perfect option for busy professionals. With an online master’s in marketing, you can advance your career and increase your earning potential. You’ll learn the latest trends, analytics, and skills needed to succeed in this field. Plus, with some programs, you can complete an online master’s in marketing in as little as 15 months. And that’s ideal for busy professionals.