In recent years, companies are realizing that what they once thought of as marketing no longer applies to the modern economic climate, and a shift in thinking is needed. This represents a shift not just in the way a product is introduced to the public but also in the workforce the company uses to introduce it. Marketing for many companies is a must when it comes to showcasing new innovations and appealing to different demographics. The world of technology is changing rapidly, so marketing needs to change with it.

What is modern marketing?

The skills wielded by someone with a marketing degree now are very different from what a marketer did 20 years ago, or even two years ago. A business that is trying to build itself in the marketplace needs someone with a modern marketing degree to help navigate the new and sometimes murky waters. This profession is more about learning the psychology behind the consumers and what will get them motivated enough to buy a product or service.  

Why should companies invest more in modern marketing?

According to Forbes, marketing is all about “connecting the right customers to the right product.” This may seem simple, but it holds true for every level of the product or service process. Marketing shouldn’t just happen once the product is made, but even before it is made. Marketing is the understanding of the consumer and what that consumer needs to solve their problems. Modern marketing techniques should be used during the planning phase of any great venture in the company. 

Since most of the world has gone digital, you are more likely to communicate with someone on Zoom than over the phone. Gone are the days when the only place you would see an advertisement for something you wanted was on television or in magazines. These days, when a company wants to get its name out there and market its wares, things like Search Engine Optimization and Consumer Analytics are some of the key strategies that will help them succeed. 

Why is hiring a marketing professional so important?

Keeping marketing strategies up to date is key for companies, so it is vital to hire marketing professionals who hold an online master’s in marketing from a provider such as Emerson College, ensuring their skills are cutting edge and more likely to yield success. The new generation of marketers has the knowledge to expand on modern techniques and apply them in a collaborative setting. 

The days of throwing a product out into the world and toting its bells and whistles have become a thing of the past. Consumers today may think that whatever the latest and greatest is looks pretty cool, but are they willing to invest the money, time, and learning necessary to make room for this product in their lives? The more innovative and life-changing a concept is, the more marketing comes into play. In today’s world, marketing is a crucial part of product development and should be crucial to any company’s culture.